Monday, 23 May 2011

Tim Pawlenty Declares

The former Governor of Minnesota, 50, declared via YouTube that he has decided to seek the Republican nomination for President. Echoing the style of a previous video, in which he announced that he was forming a presidential exploratory committee, he said: "I believe with all my heart that the challenges we face can be overcome."

Making direct attacks at the Obama administration he said: "The truth is; our country is in big trouble. We have far too much debt, too much government spending and too few jobs." He then moved to personally criticise the sitting President saying: "We need a President who understands that our problems our deep and who has the courage to face them. President Obama doesn't. I do."

He continued his speech by attempting to identify himself with the average working American (a proud label) saying: "I grew up in a blue collar town. My Dad worked as a truck driver, my Mom died when I was a teenager and I was the first in our family to graduate from college." He then pronounced his continued belief in the American dream adding: "I know the American dream because I lived it and I know for it to be there for the next generation."

After which he took another shot at Obama's style of politics: "We're going to have to do more than give fancy speeches. We've had 3 years of that and it's not working."

Pawlenty's video announcements are remarkably different in style to the ones we have seen so far from Newt Gingrich et al as they don't take the approach of looking at the camera and speaking for 2 minutes. (You can find these in the video tab at the top.) Instead the Pawlenty campaign - and their PR guys - are adopting the approach of mixing stills, videos of a skyline, home videos and other types to create a montage which, for some, puts them head and shoulders above anything we have seen so far. In terms of the backing music, over which the candidate speak, Pawlenty's music was more sober and moving rather than Gingrich's more sombre and placid piano backing.