We all knew it was coming and now the day has come when Mitt Romney, the former Governor of Massachusetts, has declared his intention to run for the Presidency - or, more specifically, to be the Republican nominee for President.
In front of supporters the multi-millionaire businessman, 64, said: "We know we can bring this country back. I'm Mitt Romney, I believe in America and I'm running for President of the United States."
To cheers and whistles he declared: "Barack Obama has failed America." Then, in what will most likely be the central cannon of his campaign he took shots and Obama's handling of the economy saying: "Over 16 million Americans are out of work." He added: "It breaks my heart to see what is happening to this great country."
Expect a full profile of Mitt Romney in the next couple of days as well as an updated candidates page. Until then you can watch the full speech below.